The story of Pure Pure revolves around a young groomer (called a Trimmer in the game) named Jun and his friends that are also involved in his work. The game begins with him training to pass the final examination for his vocational school and follows his day to day life with Hinata & Sachi, two girls with dog ears and tails, and Midou, his best friend. His only concern was passing that test until a tragedy shakes up his life.