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Sega Corporation is a multinational video game software and hardware development company, and a home computer and former console manufacturer headquartered in Ōta, Tokyo, Japan. The company is famous for its SEGA! chant that appeared on both commercials and games like Sonic the Hedgehog. The company had success with both arcades and home consoles, but on January 31, 2001, following poor sales of the Dreamcast and profit losses, Sega restructured itself and left the consumer console business to concentrate on software development for multiple third-party platforms.

Sega's main offices, as well as the main offices of its domestic division, Sega Corporation (Japan), are located in Ōta, Tokyo, Japan. Sega's European division, Sega Europe Ltd., is headquartered in the Brentford area of London. Sega's North American division, Sega of America Inc., is headquartered in San Francisco, California; having moved there from Redwood City, California in 1999.Sega Australia's headquarters are located in Sydney, New South Wales. Sega Publishing Korea's headquarters are located in Jongno, Seoul, Korea. The company also has offices in France, Germany, The Netherlands, Spain and Italy.

On November 1, 2000, Sega changed its company name from Sega Enterprises, Ltd to Sega Corporation.


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