Hagoita is a wooden paddle used to play hanetsuki on New Years day. Hagoita usually have ornate or detailed images painted on them making them very special. They can be bought at the end of the year (prior to New Years) during a special event called hagoitaicha where various artists from local temples will compete against each other to make the best hagoita.
Hanetsuki is a traditional japanese game similar to badminton played with a feathered ball (hane) and a wooden paddle (hagoita). Players who fail to hit the ball have their face painted.