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Eyecatcher

An eyecatch (アイキャッチ aikyatchi?) or internal eyecatch is a scene or illustration used to begin and end a commercial break in a Japanese TV program, especially in anime and tokusatsu shows, similar to how "bumpers" into/out of commercial breaks are used in the United States. The term is used, in Japan, to refer to all kinds of bumpers.

Unlike in American programs, in which bumps are typically supplied by the network (when they have them at all), eyecatches are almost always produced by the production company and considered a part of the program itself, rather than (or also serving as) a segue into a commercial break. They are typically 2–5 seconds long. Eyecatches for children's programs are often longer and more elaborate, while eyecatches for programming for adults may consist of nothing more than the program's logo against a black background.

Source: wiki

See also: End Cards

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Eyecatcher

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